My Home. My Housing Cooperative.

The magazine for members of Baugenossenschaft Dormagen eG

Assignment:

Implementation of the digital member magazine “My Home. My Housing Cooperative.” for Baugenossenschaft Dormagen eG. Since Q1 2025, the magazine has been published quarterly on the housing cooperative’s website and distributed as a newsletter. Editorially, it covers topics relevant to members, such as current information on construction progress, planned renovation measures, and announcements from the housing cooperative, activities and events in the neighborhood, as well as seasonal day trip recommendations, recipes, and guides to garden and balcony care.

Challenge / Goal:

Concept development for a magazine that meets the members’ information needs and interests while also serving as an important voice and communication channel for Baugenossenschaft Dormagen.

Implementation / Outcome:

Visual concept development and editorial production of articles for the magazine, which is published quarterly. Content planning is carried out in close collaboration with the Executive Board and the housing cooperative’s neighborhood manager. This ensures that topics relevant to the cooperative’s members are addressed.
The articles are produced by a dedicated BRANDCONTRAST editorial team assembled specifically for the magazine and focus on current developments in the neighborhood and information on construction projects. Following the editorial deadline and approval, the magazine is visually designed and published on the corporate website of Baugenossenschaft Dormagen eG. In addition, the magazine is distributed to the cooperative’s members as a newsletter.
Since the beginning of 2025, “My Home. My Housing Cooperative.” has been published as an online magazine and is continuously enhanced. The advantage of the digital, web-based magazine lies in the direct linking of individual articles, which are integrated into the website and connected to relevant contacts and digital services. This creates a consistent user experience that encourages users to spend more time on the website and explore the additional information available. The newsletter forms part of this overarching communication strategy and helps readers contextualize the topics covered.