Caterpillar Energy Solutions – Facebook Brand Page

Power Tour Myanmar

Assignment:

Professional accompaniment of the production of the video “Power Tour Myanmar” on Facebook (“Making-Of”). Conception, implementation and ongoing support.

Challenge / Goal:

Generating awareness, increasing of brand awareness, emotionalisation.

Implementation / Outcome:

Creation of a Facebook Brand Page, ongoing updates of texts, interviews, videos and images from the video production site in Yangon, Myanmar, community management. The English version of the channel is still online today and still producing Likes from Myanmar after the active phase. Currently over 1.900 subscribers (October 2019). A development that far exceeded expectations. The film was awarded with the Intermedia Globe Silver Award in 2016.

Partner:

Chris Brackmann (Design)

Professional Accompaniment of the Production of the Corporate Video “Power Tour Myanmar” (Image Video) on Facebook (“Making-Of”)

Clients and Contact Names:

Caterpillar Energy Solutions GmbH
Carl-Benz-Straße 1, 68167 Mannheim
Germany

Frank Fuhrmann, Manager PR & Online Marketing

www.facebook.com/PowerTourMyanmar

Time Period:

February till May 2015

Coverage:

Performances: