Caterpillar Energy Solutions GmbH – Facebook Page

Cogeneración Mexico

Assignment:

Creation and conception of a Facebook page to strengthen the awareness of the customer’s gas engines in Mexico. Generating of traffic and leads by publishing market-relevant posts in Spanish. 

Challenge / Goal:

Placement of product, market and energy related topics around the brand and its gas engine portfolio, combined heat and power plants and solutions for decentralized energy supply. Reference to the five regional service and distribution partners.

Implementation / Outcome:

Creation and conception of a Facebook brand page as well as a Google+ channel for increasing brand awareness and attracting prospects and potential customers through regular posting of market-relevant articles and background information. 

Partner:

Chris Brackmann (Design)

Creation and Ongoing Support of a Facebook Page for Increasing the Awareness of the Customer’s Gas Engines in Mexico

Clients and Contact Names:

Caterpillar Energy Solutions GmbH
Carl-Benz-Straße 1, 68167 Mannheim
Germany

Frank Fuhrmann, Manager PR & Online Marketing

Time Period:

July 2015 till December 2018

Coverage:

Performances: