MWM – Gas Engines on the Web

World-Wide Marketing of Gas Engines

Assignment:

Building of a new brand website

Challenge/Goal:

Generating traffic and leads within the Online Sales Funnel.

Implementation & Outcome:

Joint elaboration of an online sales strategy, that combines SEO (Search Engine Optimization) and SEA (Search Ads). Conception and development of a responsive, conversational B2B Sales Website with prominently positioned click requests (C2A). Ongoing planning and generation of editorial content. Conception and implementation of a lead generation campaign as the leading agency. Strategic application of smart social media actions.

Partner:

IIntelego (Hosting), Chris Brackmann (Design), t.o.p. (Direct Marketing)

Conception, implementation and ongoing maintenance of the MWM brand website with a strong sales-focus, responsive webdesign and search engine optimization (SEO)

Clients and Contact Names:

Caterpillar Energy Solutions GmbH
Carl-Benz-Straße 1, 68167 Mannheim
Germany

Frank Fuhrmann, Manager PR & Online Marketing

www.mwm.net

MWM is one of the world’s leading brands in the market segment of highly efficient, eco-friendly cogeneration plants for decentralized energy generation with combined heat and power (CHP). Operating under the name Caterpillar Energy Solutions, the Mannheim-based company founded 1871 by Carl Benz looks back on its MWM brand with almost 150 years of experience in the development and optimization of gas engines and power generators.

Time Period:

since 2012

Coverage:

Performances: