Caterpillar Energy Solutions – Facebook Brand Page

Power Tour Myanmar

Assignment:

Accompaniment of the production of the video Power Tour Myanmar on Facebook (“Making-of”). Conception, implementation and ongoing support.

Challenge / Goal:

Awareness generation, increase of brand awareness, emotionalization

Implementation / Outcome:

Creation of a Facebook brand page, ongoing updates of texts, interviews, videos and images from the video production on site in Yangon, Myanmar, community management. The English-language channel is still online today and also achieves likes from Myanmar long after the active phase, currently over 1,900 subscribers (as of October 2019). A development that far exceeded expectations. The film won the Intermedia Globe Silver Award 2016.

Partner:

Chris Brackmann (Design)