Caterpillar Energy Solutions GmbH – Facebook Page

Cogeneración Mexico

Assignment:

Creation and conception of a Facebook channel to raise awareness of the customer’s gas engines in Mexico. Generating traffic and leads by publishing market relevant articles in Spanish.

Challenge / Goal:

Positioning of product, market and energy topics related to the brand with its gas engine portfolio, combined heat and power plants and solutions for decentralized energy supply. Reference to the five regional service and sales partners.

Implementation / Outcome:

Creation and design of a Facebook brand page and a Google+ channel to increase brand awareness and attract interested parties and potential customers through regular publication of market-relevant articles and background information.

Partner:

Chris Brackmann (Design)