Landingpage “100 Years MWM Brand“

Online-Campaign to Celebrate the Brand Anniversary


Conception and implementation of an online campaign with the creation of a landing page for brand communication.


Creation of a landing page specially designed for the brand anniversary, which is recognizable as an independent anniversary website in terms of content and visuals, but is still connected to the MWM brand and product website. The content is based on the 100-year anniversary and the associated history of MWM, which tells the story of the brand’s origins in the form of a virtual timeline with historical milestones and personal moments of employees, partners and customers, while at the same time reflecting the image and external impact of the brand.


Joint development of a strategy with the client, design and development of a responsive landing page with interactive elements in the form of a virtual timeline and a ten-part online quiz with a monthly draw. The planning and creation of editorial content for the continuous expansion of the timeline and the brand quiz as well as the provision of a media kit with information texts, images and banners.


Chris Brackmann (Design), Mainteam Bild · Text · Kommunikation GmbH (Design), Intelego (Hosting)

Conception, implementation and maintenance of the MWM landing page on the occasion of the brand anniversary, with content and visual focus on the history of the brand.

Clients and Contact Names:

Caterpillar Energy Solutions GmbH
Carl-Benz-Straße 1, 68167 Mannheim

Frank Fuhrmann, Communication Manager

MWM stands for highly efficient and environmentally friendly CHP systems for decentralized energy generation. Founded in 1871 by Carl Benz and now trading as Caterpillar Energy Solutions GmbH, the company has more than 150 years of experience in the development and optimization of gas units for CHP systems.

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