MWM energy blog

TOPIC BLOG ABOUT FLEXIBLE DECENTRALIZED ENERGY GENERATION

ASSIGNMENT:

Conception and implementation of a specialist blog as reinforcement of the digital communication strategy of the MWM brand and for indirect sales support.

CHALLENGE/GOAL:

The content and visual positioning of the MWM brand as an innovative competence partner in the field of energy transition via performance, market and future topics.

IMPLEMENTATION/OUTCOME:

Creation of a specialist blog with regular contributions on future topics of the energy transition; Initiation of a dialogue with stakeholders about the resulting opportunities for flexible, decentralized energy generation and digital system control.

PARTNER:

Intelego (Hosting), Chris Brackmann (Design)

Launch of the MWM energy blog, including conception, implementation, search engine optimization (SEO), creation of content and ongoing support.

CLIENTS AND CONTACT NAMES:

Caterpillar Energy Solutions GmbH
Carl-Benz-Straße 1, 68167 Mannheim
Deutschland

Frank Fuhrmann, Manager Online Marketing

www.mwm.net

MWM stands for highly efficient and environmentally friendly CHP systems for decentralized energy generation. Founded in 1871 by Carl Benz and now trading as Caterpillar Energy Solutions GmbH, the company has over 150 years of experience in the development and optimization of gas units for CHP systems.

TIME PERIOD:

2020

COVERAGE:

PERFORMANCES: