Schmale Architekten: Facebook Brand Page

Company page

Assignment:

Establishment of a fan page for the presentation of current construction projects and events, the dialogue on topics related to architecture and urban planning as well as excursions of the TH Koeln, Faculty of Architecture, which are carried out under the direction of the lecturer Markus Schmale, architect BDA Dipl.-Ing. Conception, implementation and ongoing support.

Challenge / Goal:

Generation of followers, increase of brand awareness, emotionalization, positioning as an internationally oriented architectural office

Implementation / Outcome:

Creation of a Facebook brand page, ongoing updates of texts, interviews, videos and images of the excursion destinations in Asia and projects in the business area, community management. The German-language channel is still online today, but has not been actively served since the Facebook data leak crisis.