MWM – Gas Engines on the Web

Market gas engines globally

Assignment:

Relaunch of the existing MWM brand website for sales support.

Challenge / Goal:

Generating traffic and qualifying contacts into measurable leads throughout the online sales funnel

Implementation / Outcome:

Joint development of an online sales strategy with the customer, which optimally combines SEO (search engine optimization) and SEA (search engine ads). Conception and development of a responsive, dialogue-oriented B2B sales website with prominently placed click requests (C2A). Ongoing planning and creation of editorial content. Conception and implementation of a lead-generation campaign as a lead agency. Strategic use of smart social media measures. Optimized performance and technology with a more modern layout, improved structure and user guidance. Targeted highlighting of MWM references with integrated filter function.

Partner:

Intelego (Hosting), Chris Brackmann (Design)