MWM – Gas Engines on the Web
Market gas engines globally
Relaunch of the existing MWM brand website for sales support.
Challenge / Goal:
Generating traffic and qualifying contacts into measurable leads throughout the online sales funnel
Implementation / Outcome:
Joint development of an online sales strategy with the customer, which optimally combines SEO (search engine optimization) and SEA (search engine ads). Conception and development of a responsive, dialogue-oriented B2B sales website with prominently placed click requests (C2A). Ongoing planning and creation of editorial content. Conception and implementation of a lead-generation campaign as a lead agency. Strategic use of smart social media measures. Optimized performance and technology with a more modern layout, improved structure and user guidance. Targeted highlighting of MWM references with integrated filter function.
Intelego (Hosting), Chris Brackmann (Design)
Relaunch of the MWM website with a strong sales focus, including conception, implementation, search engine optimization (SEO), responsive web design and ongoing support and maintenance.
Clients and contact names:
Caterpillar Energy Solutions GmbH
Carl-Benz-Straße 1, 68167 Mannheim
Frank Fuhrmann, Manager Online Marketing
MWM stands for highly efficient and environmentally friendly CHP systems for decentralized energy generation. Founded in 1871 by Carl Benz and now trading as Caterpillar Energy Solutions GmbH, the company has over 150 years of experience in the development and optimization of gas units for CHP systems.